Thursday, 21 September 2017

Research: Editing of Existing Horror Film Trailers

Below is the link to my video on the editing analysis:

https://youtu.be/kASmwcLpVNA

Editing Transcript
I have also pasted the transcript below that I followed when recording my video.

For my editing research of horror film trailers I have looked a 3 horror film trailers of the paranormal and psychological horror sub-genre. I have analysed the overall time duration of the trailers, the pace and cuts, transitions, parts of the film included and the sequencing of this material and the institutional information. I have studied The Babadook, Oculus and Don’t Blink; I will be focusing more on The Babadook trailer because this is most relevant to my chosen plot.

From looking at all three film trailers I can conclude that the overall time duration of trailers is between 2 to 3 minutes long. Therefore only a small percentage, about 0.02% of the whole film is revealed. This only gives the audience small glimpses of the film which creates enigma within the audience, leaving them with unanswered questions resulting in them wanting to know what will happen, and so will watch the whole film. Within this time a clear narrative must be shown with an introduction of the main characters. Trailers are made by selecting clips that have a significant impact to get the audience excited and clearly communicate the genre.

The length of the cuts varies throughout the trailer with the beginning typically having the longest shots and fewer cuts. This is because this is where the equilibrium typically from the start of the film is being shown which enables the audience to understand the storyline, what events have occurred and to introduce the characters in addition to showing something significant in their lives. This could be moving house, adopting a child, inheriting a toy. In the Oculus trailer, the mirror has impacted the lives of the two siblings and this is suggested at the very beginning when the female says “hello again, you must be hungry”, and in the Don’t Blink trailer, a group of friends have travelled to a log cabin high up in the mountains isolated from civilisation. This allows the audience to develop feelings for the characters making them feel concerned during events of horror. Fewer cuts make the pace slower because the same shot is being shown for longer. For example the start of The Babadook is of the mother and son in bed reading the book therefore the concentration is on the story of the book which significantly impacts their lives. A slower pace is commonly used where there is less dramatic action to allow the audience to understand the plot, events and characters and it can also reflect the calmness of the characters’ lives at this point in time.

During my research I measured approximate timings of the length of cuts during the start, middle and ending of the three film trailers to prove that as the trailer progresses the shot durations get shorter with more frequent cuts which you can see on screen now. As you can see the start of the trailer has cuts lasting longer, with mostly none being less than one second, in the middle section the length decreases with some being less than one second and no more than 2 seconds. And at the end of the trailer, there are cuts lasting for only half a second as intense, exciting action is shown as short bursts to ensure that little is given away to the audience to create enigma.

Cuts are commonly used in film trailers because they are giving quick, short glimpses of what is happening in a short time space to ensure that not too much is being revealed, but enough to draw the audience in to watch the film. Therefore scenes from the film are shown in fast, sharp shots so that not a large amount of the film is given away. This results in the audience only knowing elements of the film partially as the trailer only shows a minute amount of clips from the film. This enables surprises to occur and questions to be answered when watching the whole film. For example in The Babadook there are about 80 cuts and a range of locations used this ensures that not too much of the same part of the film is revealed leaving the audience with questions like how the Babadook interferes with the lives of the mother and son. Consequently the audience are left with queries giving them the desire to go and watch the film. The use of cuts keeps action constantly coming as there is no time for the audience to think about what they have just seen as the next scene is already being displayed. This can help keep the audience watching and engaged as different scenes follow on from one another abruptly leaving no break.

Fast pace shots trigger fear on the audience because the speed of the shots make the audience feel anxious and curious as to what is going to happen next. This is achieved by using frequent cuts with short shot durations so that the audience is only shown glimpses of events in the film.  The fast paced cuts disorientate the audience whereby they begin to feel a sense of urgency. The audience cannot focus on one thing at a time due to a range of actions taking place from various perceptions. Fast paced shots are most effective when there is a lot of dramatic and significant action happening as there is too much for the audience to take in what is being shown and so are left uneasy and inquisitive. This ensures that they do not see too much of the film to the extent that they feel like they have already seen the film.

Slow paced shots are often used at the beginning of the trailer when less significant action is occurring because the wanted intention is to give the audience something smooth to follow so that they can gain an understanding of the plot and characters to allow them to make connections with the situation of the film and work out who they sympathise for. The audience needs to be engaged with the story line and have an idea of the plot so that they have a desire to watch the film otherwise they would have no interest as they do not understand what events and why they have occurred. These slow paced shots give the audience time to think about what they are seeing and to highlight that nothing too ‘out-of-the-ordinary’ is occurring. Slow paced shots are achieved by longer shot duration times with fewer cuts. Slow paced shots often result in the pace of the trailer to gradually increase with a higher frequency of cuts to create tension and lead onto the scenes of more dramatically thrilling action and horror.

The transitions commonly used in trailers are fade-out to black or fade-in from black. They are often used at the beginning to middle of the trailer where the pace is slower. Fade-out to black is used at the end of a cut to smoothly show transition into the next shot. This prolongs experience to build up emphasis on the film as the blackness can suggest that something terrifying is going to happen without revealing what has happened. This intrigues the audience to want to watch to find out what happens. Because the fading transition is not a fast motion, they can suggest calmness which contrasts with the chaotic editing later on in the trailer. Fade-out to black also enables the audience to understand that different parts of the film are being shown so that they do not disorder the events of the film. Fading out to black makes the cutting smoother because it gives the audience guidance, and makes the overall trailer flow as it prevents abrupt scene changes that increases the pace of the trailer which disorientates the audience. However at times of action and fast paced editing, short abrupt cuts will be used to build up tension on the audience which will draw them into watching the film. Fade-out to black also gives the audience a short time to think about what has been shown allowing them to decide how they feel about what has happened. 

The structure of a trailer commonly follows the first three steps of Todorova's Narrative Theory, and is often in the chronological order of the film. Typically a film trailer begins with the equilibrium to allow the audience to get to know the characters and have a base line of what they are like and what is going on. Then a disruption occurs which impacts the everyday life of the characters, and then we are shown their recognition of the disruption. At the beginning of the trailer we are shown the characters and atmosphere to be normal and content with everything being how it should be; this is followed by a disruption which causes a problem for the characters and ‘disrupt’ the normality they are used to. After that the recognition of disruption and realisation occurs showing the characters living a more chaotic, unsettled and disturbed life.  The reason why stage 4 and 5, the reacting to disruption and new equilibrium, of the theory are not shown is because this would give too much of the film away, informing the audience what will happen throughout the whole film, which leaves them with no unanswered questions and no desire to see the film as they know what will happen. Therefore there is no uncertainty or unknown upon the audience making the film unfrightening and leaving no mystery. The sequence of the cuts does not have to be in chronological order to the order they occur in the film.
For example the Oculus film is different to the usual layout because the film is told in the present day in addition to flashbacks from the past which reveal the story of horror of how the horrifying events occurred and impacted their lives in the present day. The opening seen of the trailer is in the present day suggesting what the purpose of the mirror has to do with the horror brought into the lives of the siblings. This creates enigma on the audience leaving them wondering what the mirror has done to impact the lives of the protagonists, its history, and why would the protagonists want to discover it again. Creating enigma draws the audience in to continue watching to find out what has happened, how and why. After the recognition of disruption where Kaylie unravels the mirror and Tim is discharged from a psychiatric hospital, the building up of relationships between the two characters is shown through shot reverse shots. Then the trailer is juxtaposed having the past and present run alongside one another changing between the two. This structure of a trailer toys with the audience’s expectations therefore keeping them engaged because it is something they are not used to. This is thought to be a development in the trailer genre within the modern day.

In The Babadook the trailer begins with an equilibrium of the mother and son reading the book in bed, this lasts for around 18 seconds with 10 cuts. This is part of character development whereby we can clearly interpret that the relationship between the mother and son is strong. Here the mother is looking after her son as she is reading a book with him positioned close together. Furthermore in the wardrobe shot we can comprehend how the boy relies on his mum for protection from the way he clings round her waist. The book is what disrupts their lives by haunting, stalking and possessing them, this lasts for about 28 seconds. The recognition of the disruption includes scenes of the mother burning the book, being asked if she is okay by a co-worker, going to counselling, and reporting that her and her son are being stalked. Then towards the end of the trailer more frequent cuts are shown with fast shot durations to show glimpses of the horrific events that occur within the film.

Shot reverse shot for character interaction is most commonly used at the beginning of the trailer when the editing is at a much slower pace so that the audience can get a glimpse of the characters and understand who they are supporting and sympathise for. This editing technique contributes to the development of characters showing the relationship between them and how they feel about each other. For instance here in Oculus the shot reverse shot is used near the beginning of the trailer when the two siblings are talking about their past to enable the audience to understand their relationship. Shot reverse shot enables the audience to see and listen to the conversation between characters, focusing on one face and expression at a time; this allows them to see their emotions and reactions alternatively as though the audience are part of the conversation.

Eye line match is another editing technique used to allow the audience to relate to the characters more as they are revealed to what is going on in the characters’ situation from the characters’ point of view. Therefore this can make the audience feel fear among the protagonists as they can see what the victims see at the same time as the victims see for themselves. This gives the audience a feeling as though they are part of the horror which then adds more suspense and distress on the audience. For instance in The Babadook trailer an elderly character is sat watching the television, then a close up of the mother of the child, followed by the elderly women again with a figure made to be the Babadook and then a close up of the mother’s horrified facial expression.

It is likely that the opening of the trailer will be the logo of the production company who made the film, or the title of the film because this signifies that the upcoming is film based. For example in the Babadook trailer the first scene is the production company E One Entertainment Media Company; the Oculus trailer opens up with the certification rating of the film to make people aware of the upcoming images and clips, and meets the legal requirement.

The title of the film is likely to be more towards the end of the trailer when the producers believe that they have shown enough to convince viewers to watch the film. Having the title at the end of the trailers makes the audience focus on the highlights of the film then they can decide if they want to watch it and can remember the name of it as it is one of the last things they see. Sometimes the name of the film is repeated throughout the trailer. In the Babadook trailer the noun ‘Babadook’ is repeated through character speech. The title of a film can make the audience feel an intended emotion and feeling, particularly fear and uneasiness, especially if the title is disturbing or implying something is not entirely right. Sometimes the title of the film can hint at events in the storyline, and it is common for horror films to have short, abrupt titles because this can imply mystery as one word does not give a lot away. For instance ‘Oculus’ is defined as a design representing an eye, and the trailer states how the mirror powers you to see what it wants you to see. The title ‘Don’t Blink’ has a negative power word which makes you wonder why you cannot do what it is telling you to not do, and so makes you curious to what the film is about and relevance to not blinking.

The Babadook title appears at the end of the trailer and lasts for 3.7 seconds, and the institutional information is after the title lasting for 2.95 seconds. This is so the audience can remember the name of the film, who produced it and the release date, allowing the last shot to fade into the film title shot to leave the rest of story unknown.

Credits are shown at the end of the trailer to acknowledge those who were involved with the funding and production of the film such as Sony Entertainment Pictures, Universal, 20th Century Fox. It is also common to include reviews and critics as these can help sell the film to others. Seeing actors and/or directors feature in a film that the audience like, will make them more likely to want to watch the film and therefore help make the film a success by purchasing the film in some way. Likewise seeing a film produced by the top producers gives the audience high expectations of film and more likely to go and watch it as they have high reputations with huge successes previously meaning that they have the money to fund a film that has been made remarkably. This could be major film companies or individuals like Jason Blum – founder and CEO of Blumhouse Productions.

Having reviews incorporated with the trailer can help the audience decide if they want to watch the film from hearing what others have to say. The reviewers can be a reliable source particularly when film critics and directors have reviewed films.

The release date of the film within the trailer informs the audience when they can see the film. This is commonly found at the end of the trailer near to the title and institutional information so that the audience can remember the date, shown here in the Oculus trailer at 2:28, 3 seconds before the end. Leaving the release date unknown by stating ‘Coming Soon’ can leave the audience waiting, and let them keep track of the actual release date. This is most commonly used when a teaser trailer is released prior to the official trailer to ‘tease’ and steer up interest within the audience. The official trailer is likely to have the official release date so that the audience will be ready to go see the film when it is out.


Social networking can be a way of promoting the film further by creating a buzz for the audience and giving them more interaction with the film. Therefore on trailers it is common for social media links to be advertised for viewers to follow and interact with for more information on the film.

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