https://youtu.be/ST7RaGswIHg
How effective is the combination of your
main product and ancillary texts?
The
combination of my main product and ancillary texts has consistency throughout
all three products because this is professional and prevents the audience from
getting confused. Having consistency throughout enables the audience to
identify the film and distinguish it from any other film – it creates a
reputation and style that is specifically associated with the film. I have pursued this by
using the same film title in the same font, the same institutional information and the same serif and sans serif fonts throughout
all my products. This enabled me to communicate the genre of the film
throughout all my products and create consistency across the campaign to
reinforce each advertisement so that they convey the same messages about the
subgenre, plot, themes and characters.
The homepage
and poster have the same character of the girl who is the victim who then seeks
revenge to become the villain. This creates the impression of how she is the
one to be afraid of. As the poster and webpage images are still, it is hard to
convey the idea that Chelsie was the victim and becomes the villain however the
trailer enables this change to be made clearer by the equilibrium establishing
her being victimised to later on in the trailer suggesting that she is the
origin of horror. It is conventional to have the antagonist on the marketing
products of the film because this portrays how they are the source of horror
and draws the audience in to watch the film to establish their relevance and
power. Her stern and intimidating expression further implies the horror that
then makes the audience feel pressured to watch it. In both of the products
Chelsie’s outfit and makeup is the same because it is representing her dead
figure of no longer being alive and coming back to haunt her friends. Her
appearance of pale skin, dusty hair and the white dress helps connote a ghostly
character showing her aged from the equilibrium where she was alive.
The colours
throughout all the products correlate because all of them include black and
white with hints of red. The hints of red were used to make key information
related to the film significant by the use of colour consistency to suggest the
paranormal subgenre. For instance on my poster I made the tagline red to
connote danger, blood and violence which are associated with the horror genre. On
the homepage I made the release date red to maintain the connotation of danger,
blood and violence in addition to making it significant against the surrounding
white text of the title, tagline and navigation bar so that the audience notice
it. The use of red helps communicate violence across all three products because
of the association of the colour with violence; on the poster Chelsie’s facial
expression suggests the idea of fear from the scream, yet intimidating and
frightening through the harsh direct address of her eye contact. On the
homepage her appearance from her outfit and makeup implies her to no longer to
be alive in addition to her isolation in a forest highlights the idea of her
distancing from others. Incorporating an uncomforting and eerie sound track to
the homepage helps indicate that Chelsie is the cause of horror among the other
characters. The trailer hints at violence towards the end when the pace is at
its quickest – there are short glimpses of each of the protagonists
experiencing horrifying situations due to Chelsie seeking revenge.
Sound is
used in the trailer and on the webpage; this communicates the genre because the
tempo and pitch of the music is associated with horror. The score used on the
website was incorporated in the trailer and so remains uniformity throughout
the products enabling the audience to identify how they interlink and that
consideration has been thought out when making the products. As well as
reminding the audience of the other film products subconsciously to give the
same emotional response of feeling uncomfortable and uneasy. This prevents confusion among the audience and
makes the products conventional because it is common for existing horror film
trailers to have sounds within them that are then included in the ancillary
products, like on a website and soundtrack.
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