Below is the YouTube link to my question 1 response:
In case my speech is too fast or unclear, my transcript can be found below:
The trailer uses
conventions of real horror trailers because my research of the camera work,
mise-en-scene, editing and sound enabled me to identify and understand them.
The
trailer’s camera work is conventional of real horror film trailers because we
start the trailer with an establishing shot of the group of friends walking in
the forest. This portrays how they are in an isolated location which instantly
creates suspicion of horror. We used close up shots throughout the trailer when
showing facial expressions to give the audience a clear view of the characters’
emotion and create a close connection with them. We included long shots to show
the surrounding of the character in the frame to help establish the scene. We
also included point of view shots to make the audience feel as though they are
seeing parts in real life as though they are part of the horror. We used the
camera movement of tilts to slowly reveal parts of the scene so the audience
can follow the movement themselves and feel part of the action. For example
when Sylvia opens the door to find the parcel, the camera is over her shoulder
and tilts down to the ground where the parcel is. This allows the audience to
see what Sylvia sees at the same time making them feel part of the horror as
well as building up tense by slowly revealing what is on the ground and the
cause of the unexpected knock at the door.
The
trailer’s mise-en-scene is conventional to real horror trailers because typical
settings are in isolated places or homely locations, both of which we included;
we have scenes set in a forest, at home and at school. At home and school make
it relatable to the audience which can enhance the horror by making them feel
vulnerable themselves inflicting the idea that they could experience similar
situations. The costumes used were basic clothing for the ordinary characters
and then a white dress for the ghostly figure of Chelsie which is typical of
horror films connoting the supernatural theme. The facial expressions vary
throughout the trailer from basic every day expressions during ordinary events
to fearful and frightened during the events of suspense and horror. We used a
range of props that suggest horror like the Ouija board, animal organs and fake
blood. The necklace belonging to Chelsie was used at the start as the source of
horror. Throughout the trailer we used a
range of lighting of natural, low-key dark and shadowy. This helps create a
spooky atmosphere because the darkness restricts what the audience can see and
the shadows created an unnerving atmosphere. We used a strobe light to create
the flashing effect within the intense scenes.
The ending
of the trailer is conventional to real horror film trailers because the length
of cuts decreases to create a faster pace. The length of cuts varies throughout
the trailer; the beginning of the trailer has longer shots with fewer cuts because
there is a calmer pace to establish the equilibrium. Then as the trailer
progresses the length of cuts decreases to become shorter cuts with a faster
pace of editing during the scenes of intense action. This creates short
glimpses of what is going on to excite the audience by creating enigma leaving
them with unanswered questions. Furthermore the audience only get to preview
small parts of the film that intend to entice them into watching the entire
film. This prevents them from seeing too much of the footage that it is too
repetitive when watching the whole film. The editing of the trailer is
conventional because we used varied length of cuts, and transitions of fade-out
and fade-in from black. We used fade-out to black when the pace was slower, and
straight cuts when we wanted the pace to be quick and intense. is commonly
used, which we used in our trailer when the pace is slower, and straight cuts
when we wanted the pace to be quick and intense.
The trailer
includes sounds over the video footage to enhance the viewers’ experience. We
layered sounds over the score to match certain actions to fit with the visuals;
such as the knocking at the door and the running tap water. The combinations of
sounds create a more dramatic atmosphere that excites the audience in addition
to creating a chaotic atmosphere that disorientates the audience. Sounds that
are unusual with a deep tempo are used with scenes of the villain Chelsie to
convey her character. All of which are conventional of horror film
trailers. This helps set the scene and pace of the trailer in addition to
creating chaos to make the audience feel uneasy. We included variations in the
tempo of music and pitch to disorientate the audience as again this is a conventional feature of horror film
trailers. In addition, we included stings at parts of the trailer to signify
events, such as the revealing the necklace in the bath, to make the audience
fearful. We included more sound effects to build up tension and drama to create
chaos for the intense action to further disorientate the audience to make them
feel anxious and apprehensive.
Poster
My poster uses
conventions of real media posters because the title of the film is made the
largest so that it is the most noticeable. I have located it towards the bottom
of the page, underneath Chelsie’s face because typically audience read from top
to bottom and so the audience will see Chelsie’s expression first and then see
the film title. This should enable them to visualise the image and establish
that it is a horror film and then remember the film title so that they can find
out more about the film. The tagline is underneath the title in a smaller font
so that it complements the title but does not take attention away from it.
Likewise with the release date, it is made clear by being in a simplistic font
of a suitable size that is noticeable yet does not take away the main focus on
the film title or poster image. The production company is made small so that it
is credited but does not take up much of the poster, similarly with the credit
block which are is found at the bottom of the poster. It is common for movie
posters to have the credit block at the bottom of the poster in the smallest
font of the entire poster because it gives credit to those involved yet does
not take away focus from the main features like the title and image. All of the
text elements are located centrally in the bottom rule of third segments so
that the audience remember the key information like the film title and release
date.
Homepage
My homepage follows
the conventions of real horror homepages because the navigation bar is at the
top of the page and is on all pages because this is common on existing sites
and so makes it easy for the audience to navigate around as this is what they
would expect to have on a website. I have included sound to enhance the horror
experience as well as multimedia and social media links. Including the social
media links for Facebook, Instagram and Twitter enables the audience to connect
with the film by following posts and updates. This creates a buzz among them
which helps build up interest and excitement among the audience. I chose these
links because these particular social media sites are commonly used by the
target audience and so it should reach a broader range of viewers that can have
insight into the film that is likely to help sell it. This is particularly important
for independent filmmakers like us who do not have an existing reputation that
audiences are familiar with. Producers that have a well-built and familiar
reputation are likely to have people watch new films they produce because they
like previous products the producers have made. The credit block is found at
the bottom of the page to give credit to those involved, like on the poster.
However my
homepage challenges real media homepages because most horror film websites do
not have reviews around the main image on the homepage, however I felt that
this worked well for my page because the website is based upon a new producer
and new film and so it is unfamiliar among audiences. This should then help to
sell the film to audiences because they can be used as a form of persuasion
because the casting and institutional information are not likely to manage this
having been an independent film producer with unknown actors and actresses.
Having reviews from film critics and film festivals informs the audience that
the film has some interest to gain reviews and feedback from these specialists
giving the impression that it will be worth watching. The review “Extraordinary
debut film” makes it clear that the film is a debut and immediately notifies
the audience that it is new. Including the adjective ‘extraordinary’ highlights
how the film is remarkable and different which can help sell the film to
audiences. So that I could incorporate multimedia on my homepage I animated the
reviews to create some moving features alongside the soundtrack, main image,
hyperlinks and trailer video.
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